lmk PR is a boutique agency with full-service capabilities to help clients build brands, generate awareness and increase sales. The lmk PR approach is very grass roots, individualized and personalized. Our experience and expertise runs the gamut, including: working in partnership with clients to build and sustain brand identity, conducting extensive media relations (one-on-one outreach, developing press materials, securing placements), establishing partnerships with like-minded brands and philanthropic agencies, creating and implementing ambassador and product seeding programs (with consumers and celebrities), coordinating special events, providing trade show support and outreach, and conducting social media marketing.
We proactively craft marketable news stories and pitches for clients, as well as stay abreast of current trends to leverage and pursue relevant opportunities. lmk PR has had great success garnering coverage for clients in national and key local market outlets, including TV, magazines, newspapers, websites and blogs. Examples include: The Today Show, Travel + Leisure, Fitness Magazine, People Magazine, Gotham Magazine, Time Out Chicago, L.A. Parent, BC the Magazine (NJ), Greenwich Magazine (CT), NY Daily News, ABCNews.com, BonAppetit.com, The Patch, Cool Mom Picks, and MomTrends.com.
About Laurie Kaiden
Laurie Kaiden is the founder and owner of lmk PR (lmk stands for “let me know” and are also her initials). She is a dedicated, enthusiastic, creative, strategic and detail-oriented public relations professional with nearly 20 years experience. Laurie is an expert in consumer brands with a special focus on the beauty, travel, and consumer lifestyle categories.
Most recently, Laurie has worked with Maine Camp Experience, a community of 30+ premier camps in Maine, Esthetica MD, a premier center for skincare and anti aging aesthetics, and KickboardUSA, a scooter company that distributes Mini and Maxi Kickboard scooters for kids.
Prior to starting lmk PR, Laurie was a Vice President at global agency Porter Novelli where she developed programs to introduce new products and the sustain ongoing interest, provided client counsel, managed teams, communicated with media (including hosting press trips), and worked with celebrities (The Love Boat cast, Paula Abdul, Carmen Electra, Jessica Simpson, Christina Aguilera, and many more) and corporate spokespeople. Her clients included Princess Cruises, Gillette, Bermuda Department of Tourism, HP, Concierge.com, and M&M’s World. Before that she was at Jensen/Boga working on Sandals Resorts and Air Jamaica.
Laurie graduated with a BA from the University of Wisconsin-Madison, including a semester abroad studying in Paris. She also has her Masters in Library Science from Pratt University.
Clients have said:
- We truly appreciate your work and dedication on our behalf.
- We really like your work and efforts.
- Thank you, thank you, thank you. Great job!
Employees have said:
- Laurie, I wanted to let you know how influential you were to me early on in my career - you taught me so much that I’ve carried on into today. I want to thank you for being a great boss and mentor.